Adverts and advert pricing with Who's Your Mate? Pet News™

The simple version.

Adverts featured are picture link adverts, so users who click on them open a new tab on the link page, if a link has been provided and is present.

A single ad slot is £50 for a month in the rotation or £100 for three months in the rotation.

'The rotation' refers to the single overall set of ads, which feature in the two 'ad carousels' that are on most of the pages on the site.

The first 'ad carousel' displays two ads at a time and updates every 10 seconds - give or take a bit for lags in response times.

The second 'ad carousel' displays three ads at a time and updates every 10 seconds, give or take.

Both of the ad carousels use the same set of adverts to display but each starts at a random point in the list whenever someone views a page or refreshes it.

There are a minimum of five slots in the 'rotation' at any time, and these are occupied by dummy placeholder ads with shoutouts inviting people to advertise.

There are a maximum of 100 slots in the total set at any one time, with five of those occupied by the dummy placeholder ads. That upper ceiling of 100 might sound optimistic, or limiting, but I want potential advertisers to have an idea of the range of how often their adverts might appear on the page - as in whatever's in view on the screen plus any additional content that isn't in view but could be viewed by scrolling up, down, left or right without clicking to change to a different page such as a different article or to the homepage etc.

Occasionally, the prices might vary during special offers.

Prices may also change but any changes will not affect existing bookings.

For all enquires email: whosyourmate@whosyourmatepetnews.co.uk

Notes

Ad blocks aren't necessarily in view all the time, depending on which part of a page a reader or page visitor is viewing.

The ad blocks are on all pages except the privacy policy page, the terms of service and terms of use ('agreement') page, and the 'page not found' page. On those pages where ads do feature, prominence may vary.

Time ranges stated such as bookings for a month or three months are a minimum and work from date to date, so for example if someone books an ad for a month and the ad is created and added to the rotation at 1.53pm on March 16, then it won't be taken down until after 1.53pm on April 16 that same year.

Anyone whose ad overlaps with when the clocks go forward in March are given an extra hour to make up for the lost hour. In practice the times will probably overrun slightly more. People booking in February should gain an extra two days to compensate for the shorter month but I might need reminding now and then.

All prices include a permanent place in the directory, unless an ad is already present in the directory in which case it doesn't gain an extra slot.

More detail on how it works... into the weeds of it

Who's YourMate?™ has two rows of adverts, which each update every 10 seconds, with adverts effectively moving one slot to the left.

There are a maximum of 100 ad slots in the full set of adverts behind the scenes at any one time, but the number of ads in the rotation scales to fit how many I have.

Five of the ad slots are occupied by mock-up dummy ads promoting the chance to advertise, thus leaving a maximum of 95 slots for proper adverts.

The number of ads in the rotation scales, so if five adverts are taken out by businesses at one time, then there's a total of 10 slots in the rotation, meaning the advertiser's total set of booked ads spend more time on the page.

The two blocks of ads - the first with two visible slots and the lower ad block having three - draw on the same overall set of adverts, meaning the same advert might be visible in both at the same time occasionally, or not.

Every time the ad blocks load, they start at a random point in the overall set of ads, meaning adverts that are placed earlier in the overall block of loads don't always have the first slot, which means a fairer spread of prominence.

Running at a hypothetical maximum of all 100 advert slots, an advert placed in the top block will be visible for about 2% of the time when a page is in view, and in the lower ad block about 3% of the time.

The more ads there are in the overall rotation, the less likely it is that the same ad will be visible in both blocks at the same time.

Assuming an average dwell time on an article - the amount of time a reader spends reading an article - of about 50 seconds (it's 55 seconds according to Orientation Marketing), this means the ad rotation will update five times, meaning six out of 100 ad slots will spend some time (so 6% of the total ad slots and seven out of 100 for the lower block) in the top ad block while the reader is on the page (although not necessarily with the ad block in view).

If there are only 10 ads in the block at any one time, then those figures increase to 60% and 70% of the time.

So if 10 ads are in the rotation, then over the course of 24 hours that amounts to just over 14 hours for each ad to spend in the top ad block on the page, and just under 17 hours in the bottom. That doesn't necessarily mean in view as it depends on where on the page the user has scrolled to.

Ads Ts & Cs

The number of ads in the overall rotation may change at any time as bookings occur and expire.

Ad prices may change, and without much room to decrease that means if they do change it'll probably be to increase.

Ads and the ad blocks may display differently on different browsers (Chrome, Edge, DuckDuckGo etc) and will display differently on different devices (phones, laptops, tablets etc), possibly including not as intended including in ways that might appear faulty such as being partially hidden or off screen - although efforts have been made to emulate and test the display on a wide array of responsive design types and emulated devices.

Some features in particular including adverts might not work on older browsers. This may include due to some of the site's code being written with ES6 syntax, which doesn't work on older browsers.

Sometimes problems will occur due to outages and the like, or problems with the deployment and website, but if the problem is at my end such as the site being down due to an update to the site going awry, where reasonable depending on the scenario I'll try to top up any time deficit.

The other general site terms also continue to apply.

Images for adverts are of the basic stored format of 800px width by 600px height, but are rendered much smaller than this on the page and the visual size a user sees on the screen will depend on the screen size.

Advert images that deviate from the above 4:3 ratio may be cropped, resized - including possible stretching or squashing - to fit.

Advertorial content - as in a paid article - must conform to Who's Your Mate?™'s general house style, which is similar to the lighter end of local and regional newspaper copy.

Client sign-off on advertorial content can be discussed case by case.

Who's Your Mate?™ retains the right to turn down advertising and advertorial bids and does not need to say why, or to cancel any booked ads, with any fee already paid refunded.